No Guest Loyalty Means No Survival. 3 Quick Fixes for Hotels

Whether you are a boutique hotel, gym, restaurant or 100-acre theme park, getting customers to come back is your no* 1 priority.

No repeat visits? No revenue to pay the lease or mortage. Limited sales? Limited budgets for improving the facility to attract customers and families.

What are three quick fixes that hotels can implement this December?

Focus on 2026 Membership Renewals

It may be too late to increase membership sales this December. But this also means more time to prepare a campaign for your membership options in January.

How could your existing VIP membership be improved? What additional perks could you offer to make your membership pass more appealing for individuals and families?

Here are some ideas:

• Guaranteed VIP parking for members

• Discounted breakfast and room service offers

• Discounted services from nearby attractions with your local partners

• VIP room service

• VIP queueing for designated areas in the hotel

• Dedicated customer support

Operationally, these are nearly free to implement, but make your membership that much more appealing for guests thinking of checking in.

Set up a Digital VIP Member Pass

When preparing your social media campaign, how do you want to make your membership stand out? You could opt for a standard advertisement that promises the above benefits in the form of a service.

Or you could offer these same benefits as digital tools that come bundled in a digital membership pass that they can download.

Customers should be able to see a digital member pass that is easy to download

Your Hotel Guests Now Have the Following:

• A digital parking pass with QR codes or Day Codes for guaranteed VIP parking for members

The digital guest pass should display the QR code configured for member parking, or a day-code for on-site security.

• Dynamic offers that display the iscounted breakfast and room service offers and services from nearby attractions with your local partners

• A Virtual Queuing tool for VIP room service

Guests should be able to join a virtual queue for VIP access to room service and other experiences in the hotel.

• A digital pass with QR codes that open turnstiles for designated areas in the hotel

OnePal digital passes can be configured for a variety of member passes and experiences in your venue

• Live chat and ticket submission for dedicated customer support

Hotel Employees Now Have the Following:

• Business apps that connect: Your staff are now connected together with simple business apps to collaborate on jobs, checks, maintenance and compliance.

• Mobile training for teams: The business apps come with an in-built LMS, for you to share processes, SOPs and training modules for new starters.

• A CRM connected to customer passes: All the tickets and chats with customers are connected to the CRM, making supporting your members a breeze.

• One Cloud Portal with Fast Setup: We can set everything up for you as a OnePal client, including your custom business portal on web and mobile.

Create a Local Partnership Program

Once you have set up your new digitalpasses to deliver your chosen benefits for VIP members, one strategy for increasing guest loyalty could be to capitalise on the unique advantages of the local area.

Location and covenience are still driving factors for any hotel booking; this means an opportunity to recommend local shops, restaurants and attractions in the form of discount coupons after you formed an agreement with each business.

Local businesses will appreciate your recommendation, and will make your VIP offers appear more attractive.

Even if the exact discount percentage is still being negotiated, each local business will appreciate your recommendation, and this will make your digital hotel membership pass stand out as their preferred option for their next trip.